CARR Biosystems

brand development + visual expression + website strategy and design



crafting a pioneering presence

CARR Centritech, a sub-division of Pneumatic Scale Angelus, a Barry Wehmiller company, was poised to become an independent brand. To support their launch, they needed a thoughtfully crafted, impactful brand package, from a new name to an engaging website. We worked to craft a new identity that reflects their status as leading, best-in-class providers of bioprocessing centrifuges, and CARR Biosystems was born.


a new vision

Audacity worked closely with CARR Biosystems to select this new name, establish its strategic positioning, create a visually striking look and feel, and craft sales, marketing, and educational materials.

award-winning creative

Winner of two gold MUSE awards.

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building the new brand

pioneering progress in bioprocessing.

To guide the usage of this new brand, Audacity developed guidelines for CARR Biosystems, including for their new wordmark and design mark, color palette, fonts and iconography.




showcasing centrifuges

Executing a photoshoot within both COVID-19 safety protocols and the stringent anti-contamination measures bioprocessing applications require wasn’t easy, but we delivered high-quality, ownable photography to bring this new brand to life.


a new look and feel

Drawing from the brand strategy we developed, we designed a new visual identity, complete with imagery to complement their photographic language.

print materials

designing intuitive sales tools

We used the updated CARR Biosystems branding to create easy-to-use, cohesive, and bold marketing, sales, and educational and thought leadership tools such as product flyers and a white paper.

website design + development

establishing a digital footprint

We took a strategic approach to planning their new website, carefully creating the hierarchy of their site map to optimize user experience, iterating wireframes, and designing a completely new digital solution that enables each customer segment to choose the cell separation solution that meets their unique needs.

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award-winning work

ready to find the way forward for your brand?