CARR Biosystems

Brand development + visual expression + website strategy and design.

crafting a pioneering presence

CARR Centritech, a sub-division of Pneumatic Scale Angelus, a Barry Wehmiller company, was poised to become an independent brand. To support their launch, they needed a thoughtfully crafted, impactful brand package, from a new name to an engaging website. We worked to craft a new identity that reflects their status as leading, best-in-class providers of bioprocessing centrifuges, and CARR Biosystems was born.

  • brand development

  • visual expression

  • website strategy

  • website design

Solution

a new vision

Audacity worked closely with CARR Biosystems to select this new name, establish their strategic positioning, create a visually striking look and feel, and craft sales, marketing, and educational materials.

Phone
building the new brand

pioneering progress in bioprocessing

To guide the usage of this new brand, Audacity developed guidelines for CARR Biosystems, including for their new wordmark and design mark, color palette, fonts and iconography.

Logo Horizontal
Logo Stacked
Logo Horizontal
Logo Stacked
slate
CMYK: 22, 11, 0, 64
RGB: 71, 81, 91
#47515b
cyprus
CMYK: 100, 28, 0, 65
RGB: 0, 64, 89
#004059
deep blue
CMYK: 96, 32, 0, 51
RGB: 5, 86, 126
#05567e
orange
CMYK: 0, 59, 84, 0
RGB: 255, 105, 40
#ff6928
light orange
CMYK: 0, 38, 77, 4
RGB: 244, 152, 56
#f49838
teal
CMYK: 100, 0, 5, 30
RGB: 0, 178, 169
#00b2a9
green
CMYK: 25, 0, 93, 29
RGB: 136, 181, 12
#88b50c
#004059
#05567E
#05567E
#00B2A9
#FF6928
#F49838
Brandguide 1
Brandguide 2
Brandguide 3
Brandguide 4
Brandguide 5
Brandguide 6
Brandguide 1
Brandguide 2
Brandguide 3
Brandguide 4
Brandguide 5
Brandguide 6

iconography

Frame 399
performance
Frame 400
scalability
Frame 399 1
ease of use
Frame 399 2
small footprint
PRINT MATERIALS

designing intuitive sales tools

We used the updated CARR Biosystems branding to create easy-to-use, cohesive, and bold marketing, sales, and educational and thought leadership tools such as product flyers and a white paper.

Photoshoot 2
website design + development

establishing a digital footprint

We took a strategic approach to planning their new website, carefully creating the hierarchy of their site map to optimize user experience, iterating wireframes, and designing a completely new digital solution that enables each customer segment to choose the cell separation solution that meets their unique needs.

contact us

find out what Audacity Health can do for you