CARR Biosystems
Brand development + visual expression + website strategy and design.
crafting a pioneering presence
CARR Centritech, a sub-division of Pneumatic Scale Angelus, a Barry Wehmiller company, was poised to become an independent brand. To support their launch, they needed a thoughtfully crafted, impactful brand package, from a new name to an engaging website. We worked to craft a new identity that reflects their status as leading, best-in-class providers of bioprocessing centrifuges, and CARR Biosystems was born.
brand development
visual expression
website strategy
website design
a new vision
Audacity worked closely with CARR Biosystems to select this new name, establish their strategic positioning, create a visually striking look and feel, and craft sales, marketing, and educational materials.
pioneering progress in bioprocessing
To guide the usage of this new brand, Audacity developed guidelines for CARR Biosystems, including for their new wordmark and design mark, color palette, fonts and iconography.
iconography
select photography
We offer both critical perspectives on every project and our a diverse and symbiotic team where scientific and creative expertise collide for brand strategy success.
designing intuitive sales tools
We used the updated CARR Biosystems branding to create easy-to-use, cohesive, and bold marketing, sales, and educational and thought leadership tools such as product flyers and a white paper.
establishing a digital footprint
We took a strategic approach to planning their new website, carefully creating the hierarchy of their site map to optimize user experience, iterating wireframes, and designing a completely new digital solution that enables each customer segment to choose the cell separation solution that meets their unique needs.
