CARR Biosystems
brand development + visual expression + website strategy and design
challenge
crafting a pioneering presence
CARR Centritech, a sub-division of Pneumatic Scale Angelus, a Barry Wehmiller company, was poised to become an independent brand. To support their launch, they needed a thoughtfully crafted, impactful brand package, from a new name to an engaging website. We worked to craft a new identity that reflects their status as leading, best-in-class providers of bioprocessing centrifuges, and CARR Biosystems was born.
solution
a new vision
Audacity worked closely with CARR Biosystems to select this new name, establish its strategic positioning, create a visually striking look and feel, and craft sales, marketing, and educational materials.
building the new brand
pioneering progress in bioprocessing.
To guide the usage of this new brand, Audacity developed guidelines for CARR Biosystems, including for their new wordmark and design mark, color palette, fonts and iconography.
Iconography
photography
showcasing centrifuges
Executing a photoshoot within both COVID-19 safety protocols and the stringent anti-contamination measures bioprocessing applications require wasn’t easy, but we delivered high-quality, ownable photography to bring this new brand to life.
imagery
a new look and feel
Drawing from the brand strategy we developed, we designed a new visual identity, complete with imagery to complement their photographic language.
print materials
designing intuitive sales tools
We used the updated CARR Biosystems branding to create easy-to-use, cohesive, and bold marketing, sales, and educational and thought leadership tools such as product flyers and a white paper.
website design + development
establishing a digital footprint
We took a strategic approach to planning their new website, carefully creating the hierarchy of their site map to optimize user experience, iterating wireframes, and designing a completely new digital solution that enables each customer segment to choose the cell separation solution that meets their unique needs.
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