MedGenome
Brand strategy + visual identity refresh + web design + creative concept + conference materials.
bringing omics-based research to the world
MedGenome is a global partner for comprehensive multiomics solutions for biopharma, biotech and academic researchers. Stemming from a prominent India-based clinical diagnostics company, we worked with them to visually refresh and strategically reposition their brand as a global leader in biopharma research services. They were especially interested in highlighting their expertise in omics-based research, antibody discovery and production services paired with their extensive and diverse global dataset.
analytics
strategy
creative
website design
establishing the vision of a global brand
Audacity Health worked with MedGenome to establish a new visual style, and used that to make a creative concept that would communicate their value to research audiences. We then designed a new website to refresh their digital presence, and crafted materials they could use to stand out in a conference setting.
global precision medicine on the world wide web
MedGenome wanted a refreshed website that would reflect the look and feel of their US-based brand. Our mission was to optimize user experiences, increase web traffic, and ultimately, new conversions. We created an information hierarchy to help them adopt human-centric messaging that helped users find the information they were looking for, faster.
rethinking the user journey
We created an information hierarchy using sitemap and wireframing exercises to help users find the information they were looking for, faster. This enabled us to streamline navigation and layout with the goal of enhancing satisfaction and engagement.
promoting partnership at tradeshows and beyond
We worked with MedGenome to craft a wide variety of promotional materials, especially a booth and other branded content aimed at the American Society of Human Genetics (ASHG). The end result was eye-catching and bold — a compelling, human-centric trade show presence that stood out from the crowd.
