audacity brings your brand full circle while you transform lives.
CONNECT WITH USfearlessly human™
audacity is a brand strategy + activation agency that builds powerful brands by sparking emotions because we ensure the human element is central to everything we create. Our integrated brand strategy and activation solutions help our health and science clients become market leaders.
industry recognition
we value results above all, but awards are great too
brand strategy + activation
tap into our individual areas of expertise to build a winning brand
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ANALYTICS
Facts, rather than assumptions, are what winning brands base their decisions on. Get a clear, up-to-date picture of your markets, audiences, products, brand perceptions, competition, and industry to capture actionable insights and drive winning strategies. We offer stakeholder intelligence, brand performance, and extensive validation.
STRATEGY
Data-driven insights will fuel the development of a solid brand strategy platform. The brand strategy will influence choices across the portfolio. We’ll work with you to develop a brand strategy platform, messaging platform, brand architecture, brand personality, and naming.
CREATIVE
With a solid strategy in place, now comes the fun part. Starting with the big idea, we’ll help bring your new brand positioning to life with a compelling brand identity plus visual and verbal expressions to be used as the foundation for all marketing communications.
EXPERIENCE
Bring your brand creative platforms to life in emotionally connecting, human-centric, digitally focused experiences. Whether an online, print, or in-person experience, the brand communication should be consistent and compelling. We work in all media including advertisements, collateral, responsive websites, videos, and social platforms.
ENGAGEMENT
We’ll deploy your experience assets through paid, earned, shared, and owned brand engagement to get the word out about your brand.
MANAGEMENT
We carefully and proactively manage brands to maximize equity-building potential and ultimately, brand value. We’ll equip you with comprehensive brand standards documents, and we can further help with brand management workshops, brand asset management, and consulting.
left brain + right brain
we offer both critical perspectives on every project
Audacity is a diverse and symbiotic team where scientific and creative expertise collide for brand strategy success. With a deep understanding of our clients’ technology and audience, we develop emotionally-connecting brands and experiences. Our mission is to play a crucial role in helping innovative brands thrive and make a meaningful contribution to human health.
Jill holds a doctorate in medicinal chemistry from the University of Illinois at Chicago and has over 17 years of scientific and strategic marketing expertise. After moving to San Diego to pursue a postdoctoral position in neuroscience, she migrated into biotech and transitioned from the lab to business development and marketing. She has served in strategic marketing roles at numerous biotechnology companies covering a range of applications including immunoassays, biomarker discovery, diagnostics, NGS, and precision oncology. At Audacity, Jill has provided strategic branding and scientific expertise to drive commercial success for a multitude of life science, diagnostic, medical device, biopharma, and consumer genomics brands. In her free time, Jill loves aerial yoga and running — and she does quite a bit of running to keep up with her rambunctious 6 and 8-year-old boys.
Ella brings 14 years of experience and creative expertise in the life science and health industry. She studied graphic design and advertising at Parsons School of Design in New York City and earned her Master of Fine Arts from Tbilisi State University. Prior to joining Audacity, Ella held roles at FCB New York (formerly Draft FCB) and Ogilvy & Mather, both renowned global advertising networks, where she pioneered creative strategies for noteworthy biotech and pharmaceutical clients such as Roche, Novartis, Teva Oncology, Wyeth, Johnson & Johnson, and Genentech. Her presence on the team reinforces Audacity’s commitment to providing intimate, measurable, and meaningful brand experiences that deliver creative excellence to all clients.
