GeneDx
Strategic messaging + creative concepts + visual expression + digital banners.
advancing genetic testing practices
It can take up to 5 years and 5 uninformative tests before reaching a diagnosis for pediatric patients with a rare disease. GeneDx can help providers shorten the diagnostic journey through exome and genome sequencing. Starting with one comprehensive test is an effective and guideline-recommended approach, but many healthcare providers need to be educated and convinced to make the change, especially if they are not genetic specialists.
strategy
creative
the GeneDx difference
To help bring awareness to the value of starting with comprehensive genetic testing, GeneDx engaged audacity for support in developing strategic messaging, visual expression, and multiple creative concepts. We used both print and digital executions to introduce GeneDx to healthcare providers, and further developed targeted campaigns focused on NICU and epilepsy patients.
a trusted expert in genetic testing
Audacity refreshed the GeneDx look with new colors, typography, iconography, and custom design elements, representing GeneDx’s robust genome and exome data and trusted guidance.
see the whole genetic story
With GeneDx, gaining actionable, comprehensive insights from one test can make a difference in the confidence of clinical decisions — and the time it takes to reach a diagnosis.
big insights for tiny patients
For critically ill infants, rapid genome sequencing can enable an early and precise diagnosis, transforming patient care and improving outcomes.
seek answers
Symptom management is often the focus for patients with epilepsy. Bringing awareness to a potential underlying cause is critical for care — and guidelines now recommend starting with exome testing.
