health, science + wellness digital marketing services
Get startedensure your innovation makes the impact it deserves
To drive reach and adoption, you need a media plan in place that can target healthcare, biotech and genomics audiences in a timely and cost-effective way. We’ll strategically target your intended audience and continually optimize to ensure ROI.
audacious marketing, effective reach
Digital marketing capabilities that optimize, iterate, + achieve results
audacious media & analytics in action
Find our digital marketing work in these health + science solutions
GOALS:
Drive awareness around the launch of the Dx test, traffic to the diagnostic test webpage, and kit order submissions and pdf downloads among interested HCPs.
TARGET AUDIENCES:
Community oncologists, academic oncologists, pathologists, nurses
CAMPAIGN:
Endemic site display, programmatic native and display, endemic print publications and email newsletters.
RESULTS:
Exceeded key benchmarks for leads, traffic and impressions. Overall our product campaign was 958% above the conversion goal derived from previous brand benchmarks.
GOALS:
Drive awareness around a liver cirrhosis clinical trial, traffic to the clinical trial landing page, and registrations for patients to participate in the trial.
TARGET AUDIENCES:
People experiencing liver cirrhosis or related symptoms are a small and hard-to-reach patient demographic.
CAMPAIGN:
Paid Facebook ads, programmatic and search ads, and a campaign landing page.
RESULTS:
In just one month we served over 780,000 impressions generating over 7,000 clicks to the clinical trial recruitment landing page, optimizing towards the lowest cost per acquisition for interest form submissions.
GOALS:
Drive awareness around the immunoSEQ service and kit, traffic to the immunoSEQ product page, and requests For quotes among interested researchers.
TARGET AUDIENCES:
Postdocs and principle investigators within academia, as well as scientists, and VP level research and development in the pharma/biotech sectors.
CAMPAIGN:
Paid search, paid social, Google and programmatic display ads, and relevant newsletters.
RESULTS:
Exceeded key benchmarks for leads, traffic, and impressions, garnering over 1 million clicks to immunoSEQ page.
make sure your media campaign reaches medical professionals
We are just as comfortable creating, launching, and managing a campaign that reaches researchers as we are for healthcare professionals and patients
biotech
We know how to execute paid media strategies for products and services on the forefront of biotechnology. You can draw on our experience in reaching niche biotech, genomics and diagnostics audiences and our ongoing relationships with relevant industry periodicals.
healthcare
We offer advanced targeting options that help you reach the most relevant healthcare providers and patients. We are able to segment down to specific professional specializations, drug prescription history, and more.
diagnostics
We’ve created far-reaching media campaigns for leading diagnostics brands. We’ll work with you to develop an integrated media plan that spans everything from digital banners, social media, audience-specific print and periodicals, all the way to connected TV.
Reaching for better results?
We can tell you how you can refine your efforts. Contact us for a consultation about:
audience targeting
Learn where you can reach the industry-specific professionals you’re most interested in
competitive analysis
Know what your competitors are doing and how you can stand out
SEO support
See where your SEO can be refined to make the most out of your digital marketing
about audacity health
Audacity is a brand strategy + activation agency that builds powerful health and science brands. The human element is central to everything we create, from company websites to biotech apps.