building patient trust through authentic imagery in healthcare marketing

By: Amador​“AJ” Jaojoco, digital senior art director

Diversity in imagery should be a priority for health and science brands, however, resources like stock photography can be limiting — and can even lead to misrepresentation. Senior art director Amador Jaojoco has some insights on how authentic images lead to more powerful brands in PM360 Magazine.

read the article at pm360