6 predictions for healthcare and biotech in 2024

By: Jill Collins, PhD

The past few years have been volatile for the health and biotech sectors and witnessing the ups-and-downs as the CEO of a healthcare marketing agency has provided me with an interesting perspective on our space. Read about which market trends are likely to shape our field, innovations that are opening up exciting new possibilities, and of course, how to use branding to take advantage of what the future holds.