Audacity’s brand revitalization repositioned Medtronic Microstream strategically by developing a new brand strategy platform that dove into their advantages of not only being highly sensitive, but also highly specific. This brand strategy set the foundation for a creative concept that brought their differentiators to life in an emotionally connecting way. Once completed, a fully integrated, multi-channel media campaign was activated that included videos, print and digital ads and a dedicated landing page.
The results? Medtronic experienced increased month-over-month traffic to Microstream’s campaign landing page and achieved a creative click-through rate 2x higher than historic campaigns.