Brand revitalization + creative concept + video
+ internal/external campaigns.
Medtronic Nellcor came to Audacity looking to revitalize the brand for their pulse oximetry product line. While they already had a large market share, this new, refreshed brand and campaign would unify and drive awareness to the brand and remind the market of why they are the leader in pulse oximetry products.
strategy
creative
We worked with Medtronic to craft a compelling brand concept along with memorable messaging that got to the heart of the Medtronic Nellcor System. The ultimate goal was to differentiate Nellcor from the competition in a way customers could easily repeat back.
Nellcor Pulse Oximetry looks at every heartbeat to ensure timely and sensitive readings. For both external and internal audiences this theme struck a chord: whether on the front lines or on the Nellcor team, you never miss a beat.
Using a combination of animated illustration and stock footage, we weaved together a human-centered story that complimented the concept, introduced the technology, and spoke to Nellcor’s larger mission.
To maximize excitement around the brand revitalization, we focused the campaign on both internal and external audiences. Our big idea was pulled through in various deliverables including a video, emails, display ads, and an executive PowerPoint.