With great power comes endless possibility. And responsibility. So, we took a lot of care to be bold and inspiring but also to clearly articulate responsibility. We leveraged our brand creation solution to deliver brand strategy, stakeholder messaging, and visual expression at both the corporate and product levels, as well as a brand name and creative concept at the product level. We provided brand experiences that conveyed the awe and excitement of genome engineering while reinforcing the seriousness with which Inscripta takes the implications of their powerful technology.