The reimagining of the Inscripta corporate brandmark was inspired by DNA strands to evoke a feeling of digital technology and innovation, and the gradient of colors signifies directional growth and energy. The Onyx product brandmark was created to showcase technical advancement, and the overlapping of the letter “O” signifies the many layers or possible libraries available with this instrument.
To represent the complex workings of Inscripta’s genome engineering, we used geometric shapes to build stroked linear icons. The color palette for Inscripta is strong, stable and on the darker side of the color spectrum to represent creativity, durability and leadership. Sofia Pro was selected as a typeface because it gives a sense of modernism and approachability.