citrus health group

Brand creation + competitor analysis + messaging strategy + creative concept + website + campaign + media

amplifying scientific reach

Citrus Health Group is a strategic partner in life science, medical affairs, and market access, helping communicate science and real-world evidence to maximize value. After recent acquisitions, they engaged Audacity to help unify their brand to feature their newly integrated services and help potential partners find them.

  • strategy

  • creative

  • UX/UI

  • media

  • research

solution

the power of citrus

Audacity focused on a strong strategic foundation and bold visual expression when unifying the new Citrus Health Group under one brand, highlighting their unique blend of scientific rigor and fun culture. Through SEO and SEM, Audacity addressed discoverability challenges their previous website faced. After deploying best practices for on-page optimization and setting up a branded search campaign, clickthrough rates skyrocketed at >45%.

Website Mockup
concepts

two concepts, one goal: to make a difference

Audacity developed two concepts: one for an external audience and one for the internal brand launch. While each concept strikes a different tone, they both speak to the positive impact on patient lives made possible through collaborative partnership with the Citrus Health team.

branding

a cohesive — and custom — look

Key to a unified brand experience was creating a visual system for Citrus Health Group’s umbrella of sub-brands. Audacity developed custom characters that stemmed from the citrus c” in the primary logo to connect sub-brands back to Citrus Health Group.

Logo Lockups
Moodboard copy
midnight
CMYK: 49, 49, 0, 78
RGB: 29, 29, 57
#1d1d39
tangerine
CMYK: 0, 62, 94, 0
RGB: 255, 97, 16
#ff6110
turquoise
CMYK: 92, 0, 7, 35
RGB: 14, 166, 155
#0ea69b
amethyst
CMYK: 42, 58, 0, 0
RGB: 147, 107, 255
#936bff
watermelon
CMYK: 0, 99, 58, 1
RGB: 253, 3, 106
#fd036a
slate
CMYK: 34, 10, 0, 32
RGB: 114, 155, 173
#729bad
tan
CMYK: 0, 17, 32, 32
RGB: 173, 143, 118
#ad8f76
mauve
CMYK: 1, 41, 0, 30
RGB: 176, 105, 178
#b069b2
UX + UI

a user experience designed for growth

When crafting a new digital experience for Citrus Health, future growth was a critical piece of the puzzle. We reworked their site map and information architecture to provide greater flexibility, setting a strong foundation for a brand that requires room to grow in many directions. We also used this planning stage to implement best practices to improve clarity and user experience.

Sitemaps
Web design + development

navigating the path from science to value

A complete website redesign captured the new branding, messaging, and concepts in one optimized user experience. Audacity utilized movement and clever microinteractions to modernize the design, such as a nod to the citrus slice” on button hovers. We additionally brought forward aspects that showcased the team’s personality in an interactive teams page.

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