Navigating Shared Decision-Making in Healthcare

By Justin Luh, Brand Strategist

Developing personas is a crucial part of well-targeted marketing efforts, but sometimes a single target persona can consist of more than one person! Learn why it’s important to break the mold of stereotypical patient and provider marketing — read Audacity brand strategist Justin Luh in PM360 Magazine on what shared decision-making is, which healthcare scenarios it impacts, and how to account for it in your branding.