how they get the beef flavor in veggie burgers

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Beef flavor in traditional meat burgers comes from heme, an iron-containing molecule that is abundant in animal muscle.

Researchers at Impossible Foods have found a way to isolate plant-produced heme from engineered yeast and add it to their mixture of wheat protein, coconut oil, potato protein, and other veggie ingredients to make a hearty, meaty-tasting veggie burger.

Choosing an Impossible Burger is also in good taste for people who care about the environment.

According to the company’s website, every time you choose a quarter-pound Impossible Burger instead of a cow-based patty, you save 75 square feet of land for wildlife and water equivalent to a 10-minute shower.

Does your health or life science strategy need more flavor? We have the audacity to help health and life science brands of all sizes develop strategies that sizzle. Interested? Let’s talk.

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